Top 3 Retail Execution Capabilities That Can Increase Sales by Up to 18%*

Traditional Retail Execution platforms track field activity and report results. Agentic Retail Execution goes further: it actively identifies sales opportunities, recommends the next best action, and helps convert opportunities into orders during and between store visits.

1. Store Link: Capture Incremental Orders Between Visits

Store Link gives every outlet a personalized, password-free web catalog featuring its approved assortment, individual pricing, promotions, product availability, and ordering options.

Retailers can place or repeat orders from any device – even between scheduled sales visits. This creates an always-on ordering channel without increasing field-force workload.

Potential sales impact: 3–5% incremental sell-in sales.

By enabling stores to reorder whenever demand arises, Store Link helps capture orders that might otherwise be delayed or lost. The greatest impact can be achieved in outlets with infrequent field visits, recurring out-of-stocks, or previously unmet demand.

2. ML-Powered Recommended Order: Increase Order Value and Availability

Machine learning recommends which products – and how much of each – every store should order. Recommendations are based on historical orders, out-of-stock data, sales patterns, store-specific demand, and priority SKUs identified directly on the shelf through on-device image recognition.

Instead of relying solely on a representative’s judgment, every order reflects current shelf conditions and the outlet’s actual sales potential.

Potential sales impact: 2–5% sell-in uplift.

By recommending the right SKUs and quantities, ML-powered Recommended Order helps increase average order value, prevent underordering, reduce out-of-stocks, and improve the availability of priority products.

The impact can reach 5–8% in outlets with frequent out-of-stocks, incomplete assortment, or persistent underordering.

3. AI Merchandising Agent: Turn Shelf Execution into Sales Growth

The AI Merchandising Agent identifies and helps capture sales opportunities directly at the shelf.

During each visit, the Agent:

• Analyzes the shelf
• Identifies availability and execution gaps
• Creates a prioritized action plan
• Guides the representative through each task
• Validates the results before the visit is completed

By improving on-shelf availability, assortment, product placement, share of shelf, and promotional compliance, the AI Merchandising Agent turns every store visit into a measurable sales opportunity.

Potential sales impact: 3–7% sales growth, reaching up to 18% in specific client cases.*

The greatest impact can be achieved in stores with low availability of priority SKUs, significant assortment gaps, or inconsistent retail execution.

From Tracking Execution to Driving Revenue

Together, these capabilities influence sales at three critical moments:

• Between visits: Store Link captures orders whenever demand arises, potentially generating 3–5% incremental sell-in sales.
• At the point of ordering: ML-powered Recommended Order improves order accuracy, availability, and order value, with a potential 2–5% sell-in uplift.
• At the shelf: The AI Merchandising Agent converts execution gaps into immediate corrective actions, potentially driving 3–7% sales growth and up to 18% in specific cases.

Agentic Retail Execution does more than show CPG companies what happened. It helps field teams decide what to do next—and take action while the sales opportunity still exists.

Want to see how these capabilities could impact your sales performance? Contact @Yurii Pryima or email sales@effie.ai to schedule a demo.

* Sales growth of up to 18% was achieved in a specific client case through improved availability of priority SKUs. The 3–5%, 2–5%, and 3–7% ranges are directional estimates rather than guaranteed results. Outcomes vary by category, market, execution baseline, adoption level, and deployment scope. The effects of individual capabilities may overlap and should not be added together.