Operationalized
Agentic
Retail Execution
The AI Agents turn every store visit into
Instant Closed Loop: From Detection to Verified Execution
The Transformational Impact
Operationalized Agentic Retail Execution
Verified execution
Every data point is backed by photo or other evidence, unlocking three breakthroughs in retail
Trusted Visibility: Reliable, evidence-based store-level data for HQs.
Pay for Performance: Verified execution enables performance-based models with merchandising teams and key accounts, reducing merchandising costs by 10%, as demonstrated by our clients.
100% Store Verification: AI Agents analyze every photo, conducting virtual store checks across the entire retail network.
Instant closed loop
Delayed insights have been a major challenge for CPG companies for decades.
Data is collected one day, analyzed the next, and issues are resolved a week later—when sales opportunities are already lost.
With Effie.ai, AI Agents verify execution and recommend corrective actions in real time, when they matter most—during the store visit.
AI-ready data
AI-ready data is granular, verified at the source, real-time, and structured — down to the SKU, store, task, and field rep level. It powers store-specific scenarios, actionable insights, and enterprise AI.
This level of granularity enables AI Agents to identify and resolve SKU availability gaps, out-of-stocks, and promotional execution issues at the store level — consistently delivering 10–20% sales uplift, as demonstrated by our customer cases.
Agent: The AI Agent in the field:
- Consolidates store-level requirements from multiple sources
- Analyzes the shelf in real time with AI Video or Image Recognition
- Tailors a complete store-specific execution plan
- Verifies execution during the visit
- Reports instantly from the shelf to HQ
- Initiates workflows across organization
The AI Agent at HQ:
Works only with approved, AI-ready datasets
Understands natural-language questions within your tenant
Explains why KPIs change, not just what changed
Recommends actions ranked by urgency
effie.ai platform provides all the capabilities to power Agentic Retail Execution
With effie, field teams now spend less time on reporting and more on key operational tasks. Internal standard compliance has significantly improved, and control processes are now structured and transparent.
— Halyna Makar, Regional Director at Rukavychka.
Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Head of Business Unit at Coca-Cola Beverages Ukraine.
Having weighed all the pros and cons of other offers, we recognized effie as the most interesting application on the market. As a result of its implementation, the service met all our needs.
— Andriy Voychuk, Trade Marketer at Ascania FMCG.
Thanks to effie, we have access to any data — about every employee, every retail chain, every retail outlet, and every type of product — at any moment in time.
— Oleksandr Chernobay, National Director of the Snack Production Group of Companies.
Effie allowed us to defend our point of view and prove our case in negotiations with retailers. We are not losing sales and are observing positive dynamics: shelves without stockouts, sales growth, and market penetration growth.
— Yevgen Stolyarov, Head of Key Accounts Department, Ecosoft.
Thanks to effie, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.
— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages.
Stay updated on CPG news
Circana’s September CPG Signal: Non-Food Units Fall 1.1% as Dollar Sales Rise 2.9%
effie.ai earns 5 POI Best-in-Class Awards, moving the industry from insights to Operationalized Agentic Execution.
