Blog

Articles
22.12.2025

The effie Journey: AI Leadership in CPG with Insights from the U.S. Market

Articles
16.12.2025

How AI Agents Are Transforming Retail Execution for CPG

Articles
14.11.2025

The CPG Survival Playbook: How Natalia Glushchenko Helps Brands Balance Margin and Loyalty

Announcements
05.11.2025

Business Dinner in Kazakhstan

Insights & Studies
28.10.2025

Effie at EPP RGM Forum America 2025: Shaping RGM for tomorrow

Insights & Studies
16.10.2025

Effie at Groceryshop 2025: Exploring What’s Next for Retail and CPG

Announcements
30.07.2025

Effie is Now Microsoft-Certified Software for Retail AI

Use cases
26.06.2025

Online Product Facing Recognition & Monitoring