Effie.ai and Nestlé Present a Breakthrough in AI-Driven Retail Execution at POI Spring Summit

This week, at the Promotion Optimization Institute (POI) Spring Summit in Chicago, effie.ai will take the stage alongside Nestlé to showcase a groundbreaking advancement in retail technology.

In this joint session, effie.ai and Nestlé will present a first-of-its-kind innovation and real-world case study on scaling AI Agents in Retail Execution. This approach enables CPG companies to achieve an instant closed-loop process at the shelf—combining fully guided store visits with real-time verification of execution.

The effie.ai Agent streamlines and automates the entire store visit workflow—excluding only the physical in-store tasks—by:

• Consolidating store-level requirements from multiple data sources
• Analyzing shelf conditions using AI-powered image recognition
• Generating comprehensive execution action plans
• Guiding field teams step by step through each task
• Verifying execution in real time
• Reporting directly from the shelf to headquarters
  

We extend our sincere thanks to the Nestlé team for their partnership and leadership in pioneering this innovation, particularly Roman Ianovych and Maxim Oliinyk.

Join us to discover how Agentic Retail Execution is transforming in-store performance. Attend our session or visit us for a live demonstration of AI Agents operating on real shelf environments.