Nataliia Freidrich Joins Effie.ai Advisory Board

Effie.ai is pleased to announce that Nataliia Freidrich, a commercial strategy and revenue growth leader based in Chicago, Illinois, has joined the Effie.ai Advisory Board.

Nataliia brings more than 15 years of leadership experience across local, regional, and global markets, specializing in revenue growth management, sales operations, and enterprise transformation. During her career at Mondelēz International and Anheuser-Busch InBev, she held director-level positions where she led category strategy, sales force effectiveness, and revenue planning initiatives. Among her achievements, Nataliia led a global transformation program that improved field sales efficiency by 10% across a multibillion-dollar business.

She holds an MBA, a Master’s degree in Finance, and a Master’s degree in Applied Linguistics. Nataliia has also completed executive marketing studies at the Kellogg School of Management and machine learning coursework at Vanderbilt University.

As a member of the Effie.ai Retail Execution Advisory Board, Nataliia will provide strategic guidance on how Agentic AI can transform retail execution. Her expertise will help shape solutions that increase field productivity, improve in-store compliance, and deliver measurable business outcomes for consumer goods manufacturers and retailers worldwide.

“We are excited to welcome Nataliia to our Advisory Board,” said Ruslan Okhrimovych, CEO of effie.ai. “Her unique combination of commercial leadership, transformation experience, and AI expertise will be invaluable as we continue building the next generation of Agentic Retail Execution.”

With Nataliia joining the Advisory Board, Effie.ai further strengthens its expertise in helping global consumer goods companies leverage AI to drive better execution at the shelf and measurable business impact.