Agentic Engineering Unlocks 2x Development Speed at effie.ai

Oleksander Hryn

Chief Product Officer

The company is seeing measurable gains in product velocity, research efficiency, and software development speed across its engineering organization.

effie.ai, a provider of Retail Execution software for Consumer Goods companies, today shared early results following its adoption of an Agentic Engineering development model at the first half of 2026. Under this approach, AI agents are deeply embedded into the software engineering lifecycle, supporting engineers in analysis, implementation, testing, and iteration under human orchestration.

Since implementing this model, the company has recorded significant improvements across key stages of product development:

Time from idea to prototype reduced from several months to several weeks
Research and evaluation of new implementation approaches reduced from 1–2 weeks to 1–2 days
Development speed for low-to-medium complexity tasks increased by approximately 2x
Analysis and delivery of complex tasks accelerated by approximately 1.5x

These improvements reflect a fundamental shift in how engineering work is executed. Engineers increasingly focus on system design, architectural decisions, and product strategy, while AI agents handle large portions of implementation-heavy and research-intensive workflows.

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“Agentic Engineering has meaningfully changed how quickly we can move from concept to working software,” said Oleksandr Hryn, Chief Product Officer at effie.ai. “It has not only accelerated delivery, but also improved the way we approach problem decomposition, experimentation, and solution design.”

The company notes that faster execution has also enabled a more iterative and experimental product development process, allowing teams to validate ideas earlier and reduce friction between discovery and delivery.

While productivity gains are significant, effie.ai emphasizes that engineering quality and architectural rigor remain central. The use of AI agents has shifted engineering effort toward higher-value activities, including system thinking, complex problem-solving, and long-term product evolution.

The company views these results as part of a broader industry trend in which AI is becoming a core execution layer in software development, reshaping how engineering organizations build and scale products.

About effie.ai

effie.ai develops Retail Execution software for global Consumer Goods companies. The platform enables field teams to improve in-store execution through AI-powered workflows, computer vision, real-time operational insights, and intelligent automation. The company serves enterprise customers across multiple markets and continues to invest in AI-driven innovation and Agentic Engineering practices.