effie.ai defines a new category of retail execution software: Operationalized Agentic Retail Execution. AI agents are embedded directly into live workflows, executing every part of the store visit except the physical work and automating up to 55% of supervisor workload.
Operationalized Agentic Retail Execution is built on three pillars:
- Verified execution – every data point is supported by evidence.
- An instant closed loop – field reps receive feedback and correct shelf issues during the visit, not afterward.
- AI-ready data – verified at the source, structured, available in real time, and ready for AI agents and enterprise analytics.
Agenda:
- The Transformative Value of Operationalized Agentic Retail Execution. Nataliia Freidrich, AI Strategic Advisory Lead, effie.ai
- Live Demo of the effie.ai Platform. Oleksandr Hryn, Chief Product Officer, effie.ai
- PepsiCo Case Study. Eugene Lubimov, Head of Transformation, PepsiCo
