Turn Sales Strategy into Flawless In-Store Execution
Do it with effie — an AI-powered platform that ensures compliance with standards and agreements in retail.
Delivering real results for world-class execution teams
We gained control and transparency we never had before. Effie transformed our approach to trade marketing from reactive to proactive.
— Igor Pshonovsky, Head of the Sales Development Team at Opillia.
Hidden execution gaps costing your revenue
35%
Revenue loss from empty shelves and inconsistent promo compliance across hundreds of outlets
25%
Of your trade-marketing budget tied up in manual reconciliations and uncoordinated reports
30%
Of shelf space wasted on planogram errors and outdated POS materials
50%
Slower issue resolution, with critical fixes taking days instead of hours
How effie aligns brand vision with in-store reality
Guaranteed compliance with retail agreements
Effie tracks every SKU, shelf placement, and promotion in real time – ensuring that what was agreed with the retailer is actually executed in store. No more hidden losses or unverified assumptions.
Transparency across all markets and teams
From direct teams to distributor-managed stores – effie creates a unified control system with real-time visibility and data integrity. You get consistent execution standards, no matter the region or channel.
Maximized return on trade marketing investments
Know which promotions work and where budget is wasted. Effie connects promo spend with in-store execution and real sales impact – so you invest only in what delivers.
Audit readiness and brand governance
Photo confirmation, geolocation, and AI validation ensure that standards are followed. Effie builds an audit trail that protects your brand and strengthens trust with HQ and retailers alike.
Faster insights, better decisions
Effie automates field data collection and turns it into actionable dashboards – allowing brand, sales, and trade teams to act early, fix gaps, and drive execution before opportunities are lost.
How it works
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Field standards delivered to every mobile deviceTrade marketing tasks, merchandising rules, promotion conditions, and planograms – all pushed instantly to field reps via effie’s mobile app. Teams see exactly what to do, when, and how – no more guesswork.
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Execution tracked and verified in real timeEvery visit, shelf, and action is logged with time stamps, GPS, and photo proof. AI instantly checks whether the tasks were completed properly – so you get real execution data, not self-reported checklists.
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AI-based Image Recognition and data validationEffie’s computer vision scans shelf photos and validates POSM placement, pricing, planogram compliance, and promo visibility – within seconds. No need for manual review or post-factum audits.
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Live dashboards for sales, marketing, and opsData from the field flows directly into dashboards – segmented by region, team, SKU, and promotion. AI highlights risks and underperformance, helping managers act fast before problems escalate.
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Continuous learning and performance optimizationEffie’s AI learns from field activity and outcomes – surfacing patterns that improve visit planning, KPI setting, and campaign design. You don’t just monitor execution – you improve with every cycle.
Reasons to choose effie as strategic solution
Top efficiency, no additional payments
We provide consumption-based subscriptions with all functionalities included, devoid of extra payments for feedback-based customization
Best in class time-to-value
Our no-code platform adopts new processes and retail execution agreements in less than 1 day, reducing the go-to-market timeline
Always future-ready
Our in-house R&D team constantly integrates new technologies and AI into effie. You’ll never be left behind with an outdated system
Use cases
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Request a proposal
Tell us about your operations, and we’ll prepare a proposal aligned with your company scale, field team structure, and stage of expansion.
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