How Rukavychka reached 100% overall standard compliance rate

The effie platform allowed us to abandon manual store audits — saving substantial time and minimizing human error.

— Halyna Makar, Regional Director at Rukavychka.

About the company

Rukavychka is a Ukrainian retail chain and part of TVK Lvivholod, a leading retail group with in-house logistics and production infrastructure. The chain operates 220 stores across seven regions of Ukraine, from neighborhood convenience formats to mid-size supermarkets, and ranks among the top-10 Ukrainian grocery chains by number of stores.

The problem

Rukavychka faced several operational inefficiencies that limited its ability to maintain consistent retail standards across the network:

• Manual audits and reporting — processes were time-consuming, labor-intensive, and prone to human error.
• Lack of real-time visibility — delayed data prevented timely corrective actions.
• Fragmented monitoring systems — the absence of a unified platform made it difficult to oversee compliance across all 220 stores.
• Limited objectivity — manual evaluations lacked consistency and data-driven accuracy.
• Inefficient use of human resources — field teams devoted excessive time to reporting instead of focusing on core operational tasks.
• Difficulty identifying weak spots — the lack of centralized analytics hindered the timely detection of deviations and underperformance.
• Dependence on third-party services — reliance on “mystery shoppers” increased costs and slowed response times.

The consequences were significant: operational inefficiency, delayed decision-making, inconsistent compliance with retail standards, reduced transparency and accountability, higher operational costs, financial losses, and lower employee engagement.

How effie solved it

Effie provided Rukavychka with a comprehensive, data-driven solution that replaced manual audits and fragmented monitoring processes with an intelligent, real-time analytics system. The platform addressed every key operational challenge — from inefficient reporting to lack of transparency— by introducing automation, visibility, and actionable insights across all 220 stores.

Key implementation facts

Effie began with an audit and data collection on Rukavychka’s processes, monitoring, and standards compliance — obtaining an objective overview of each store. Effie identified weaknesses and provided an unbiased tool for monitoring every location.

As part of the implementation, sales representatives across all Rukavychka stores received access to the mobile application, while the operations and quality control departments gained access to a web portal with analytics.

This allowed Rukavychka to automate data collection and processing, assign and track tasks, and adjust their execution in real time — regardless of the store’s or head office’s location.

Results

Within just a few months of implementation, the Rukavychka team achieved full compliance and faster, data-driven control across all stores.

With effie, field teams now spend less time on reporting and more on key operational tasks. Internal standard compliance has significantly improved, and control processes are now structured and transparent.

— Halyna Makar, Regional Director at Rukavychka.

Further Plans

Rukavychka plans to integrate effie with its inventory management system and introduce automated planogram control and AI-driven detection of discrepancies in manufacturer agreement execution.

What makes effie unique

Rukavychka’s achievements demonstrate effie’s core advantages:

• AI-Driven Automation – Eliminates the need for manual audits, paper reports, and mystery shopper services
• Real-Time Analytics and Transparency – Provides real-time monitoring of standards, merchandising, and compliance across all retail locations. Delivers full visibility for both field teams and headquarters through synchronized mobile and web platforms
• Customization and Flexibility – Fully customizable dashboards and workflows tailored to each client’s unique business processes. Enables personalized visualization and control mechanisms that adapt to the retailer’s structure and goals.
• Operational Efficiency – Automates data collection, task assignment, and performance tracking — reducing time spent on routine reporting.