Effie is Now Microsoft-Certified Software for Retail AI

Big news – Microsoft just certified effie as trusted software for Retail AI.

Yep. We went through Microsoft’s technical deep dive, backed it up with real customer success, and came out with the badge. Effie is now part of the Microsoft AI Cloud Partner Program (MAICPP), which is recognized as an innovative, scalable solution that is built for results.

If you’re a retailer, FMCG brand, or distributor – here’s what this means:

• You’re in good company
  Certified under Retail AI, effie joins a select group of tools designed specifically for the real challenges of your industry.
• Less guessing, more doing
  Microsoft verified that effie helps teams execute better – on the shelf, in the store, across the field.
• Innovation, accelerated
  As a certified Microsoft partner, we have direct access to the newest AI tools and co-sell benefits, which means you get even better features faster.

This designation under Microsoft’s Digital Application Innovation and Low-Code Co-Sell areas means we move fast, adapt quickly, and bring AI where it actually makes a difference: execution.

So if you’re tired of bloated tools, slow rollouts, and endless “transformation talk” – effie’s the certified way out.