Effie.ai Joins the Promotion Optimization Institute (POI)

Effie.ai is proud to join the Promotion Optimization Institute (POI) – a global community driving innovation and best practices across CPG and Retail Execution.

According to POI, the majority of organizations still struggle to unlock the full value of AI due to fragmented data, disconnected processes, and limited execution visibility. At Effie.ai, we see this gap every day and we believe it can only be solved through a combination of AI, high-quality data, and strong industry collaboration.

Through our membership in POI, we aim to:

• Exchange industry expertise with global CPG leaders and technology innovators

• Learn and apply best practices in Retail Execution, TPM, and RGM

• Contribute to industry benchmarks and thought leadership, including POI research and initiatives

• Bridge the gap between strategy and execution by advancing Instant Closed Loop Retail Execution

• Accelerate AI adoption by sharing real-world use cases and measurable impact at the shelf

At Effie.ai, we believe that transforming Retail Execution requires more than technology—it requires a shared understanding of what works, what scales, and what drives real commercial outcomes.

We look forward to collaborating with the POI community to help shape the future of AI-powered Retail Execution.